Let’s examine the five common misconceptions that hold people back from adopting social selling, and I’ll reveal the facts that debunk these myths. So here are five myths about social selling:

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Myth 1. “You can reach prospects without having an online presence.”

The fact is 89% of all purchases and 75% of B2B purchases begin with an online search.

Myth 2. “Having only a website is perfectly fine.”

Well, the fact is 82% of the world’s population is reached on social networking sites, and 83% of marketers say that social media plays a significant role in their business. 

Myth 3. “Social media is for marketing, not for sales.”

Well, here’s the fact – of sales teams who use social selling, 64% of them reach their quotas. Comparatively, teams who don’t use social selling only reach 49% of their sales quotas. And in fact, teams who’ve adopted social selling. They get 15% more repeat business. 

Myth 4. “It’s a waste of time to join these LinkedIn discussion groups.”

Here’s the fact that 40% of customers report using links and then groups to vet their decisions. 

Myth 5. “Cold calling is the most effective way to reach prospects.”

The truth is the average sales rep makes eight cold calls before getting through to the right person. In contrast, 63% of B2B decision-makers engage with their vendors on social media.

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