Link back to your opt-in page by offering and delivering something of value in exchange for their contact details. So let’s look at the social selling funnel. Most companies believe that social media benefits them at different stages of the sales funnel; one report shares these stats:

• 92% got increased exposure. 
• 66% generated more leads.
• 58% more business partnerships.
• 50% improved sales.

73% of companies that devotes six hours or more per week to their social media initiatives say they have seen increased lead generation. Furthermore, the same percentage, 73% of salespeople, say that they’ve outperformed their peers by leveraging social selling tactics.

Now it takes time to develop social media relationships that foster sales and many salespeople who take the time to do so well. They claim that they’ve already seen significant results. Of organizations that have been using social media for at least three years, more than half report that it’s helped them increase sales if they’ve been doing it for more than five years.

Well, that’s 77%, four to five years, 64% and three to four years, 57%. So let’s talk about how you can generate leads with social media. 

How To Generate Leads With Social Media

LinkedIn is my favourite social media platform on which to connect with other professionals. So here are some proven methods for building stronger relationships and generating sales leads with LinkedIn.

You’ve got to personalize your messages. Now, most people send generic connections, invitations, simply pasting in their email addresses and clicking the connect button. 

When if you want to stand out from the competition, personalize your message. Tell the person how you know them, for example, through a mutual connection association industry, et cetera, why you want to connect with them and how you might add some value and follow up with new connections and users who have viewed your profile.

So what do you do when LinkedIn notifies you that someone’s accepted your connection request or viewed your profile? Well, many people delete those notifications. Big mistake. This is the perfect time to follow up with that person at that very moment; you are at the front of their mind. So please make the most of this opportunity; they must have added you for a reason.

So now’s the time to build upon their interest in you. So thank them for connecting with you, follow up with them and give them something of value, like links to articles, blogs, videos, reports, or some tips. Now in order to save time, you could create a template, save it as a draft and then customize it to each contact, but don’t make the mistake of immediately sending out promotional material.

That’s the quickest way to compromise or even lose the connection; instead, focus on adding value, and you’ve got to stay in contact. So when a connection gets back to you, That’s the time to let them know about upcoming events or products that will really help their business may; contact LinkedIn users who have viewed or engaged with your content, including those who aren’t first degree connections, follow up with connections.

When they announced that they’re celebrating a work anniversary or maybe starting a new job, and you’ve got to identify hot prospects. So here’s the thing on LinkedIn. You can create folders and tags to identify and track your hottest prospects. So share your most valuable content with your hottest prospects on a weekly basis.

And you also are going to want to connect with influencers and develop some brand ambassadors. To find influencers with large audiences on social media and then start interacting with them. Comment on their posts, engage with their audience and explore opportunities for possible collaboration. Now, some of your followers may be highly engaged and sharing your content.

So we’ll be sure to reach out to them and reward them for talking positively about you by profiling them, or maybe even inviting them to some special events or giving them something of value. So here’s what you need to do. 

Right now, think of ways to generate leads on social media, engage in meaningful conversations to qualify them and send your hottest content to your hottest prospects, offer them something valuable, like an ebook, a report, or a video in exchange for their email address.

Because once you’ve captured their contact details, you’ll be able to establish direct and consistent communication.